How Tim Bennetto Made $85000/Month
Tim was stuck at $1,300 MRR for 2 years until he killed his core 'sharing' feature and added scheduling instead—immediately doubling revenue and proving that removing features can be more powerful than adding them.
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How to Replicate This in 30 Days
- 1Week 1: Research 30 potential customers in your niche. Interview 5 about their current tools and pain points. Check API access for your target platform.
- 2Week 2: Validate pricing by asking 'Would you pay $30/month for [core feature]?' to 10 prospects. Map out MVP feature set (scheduling only). Set up development environment.
- 3Week 3: Build basic scheduling functionality. Set up database and authentication. Create simple dashboard UI. No fancy features yet.
- 4Week 4: Integrate social platform API. Set up Stripe test mode. Deploy to staging. Get 3 beta testers using it daily and collect feedback.
Growth Timeline
How They Did Marketing
Marketing Flow
SEO-first strategy combined with affiliate program and targeted Google Ads. Started with network effect from friend's redirect, then built systematic content marketing.
Channel Breakdown
50+ blog posts targeting scheduling and analytics keywords, comparison pages
20-30% recurring commissions to partners
High-intent keywords for social media tools
Initial 100 customers from friend's Instagram Analytics site
Key Tactics
- •Built free tools for backlinks
- •Focused on agency niche after broad start
- •Rebranded from limiting name
- •Price increases as features added
What Didn't Work
- ✗Initial sharing feature had high churn
- ✗Broad positioning before niche focus
- ✗Waiting 2 years to pivot
Tools Used
MongoDB
Database
Node.js/Express
Backend
Vue/Nuxt
Frontend
Stripe
Payments
Online payment processing
Instagram API
Integration
Railway/Render
Hosting
Google Ads
Marketing
Affiliate Software
Marketing
Detailed Replication Blueprint
Phase 1 - Market Research
(Weeks 1-4)- •Identify underserved niche
- •Validate API access
- •Confirm willingness to pay
- 1.Research 20-30 potential customers in target niche
- 2.Check API terms for chosen platform
- 3.Validate $20-100/month price point
- 4.Choose specific positioning
Phase 2 - MVP Development
(Months 2-4)- •Build core scheduling feature
- •Set up billing
- •Deploy to production
- 1.Build scheduling feature only
- 2.Integrate social platform API
- 3.Set up Stripe billing
- 4.Deploy on Railway/Render
- 5.Budget $500-1,000 for tools
Phase 3 - First Customers
(Months 4-5)- •Get 10 paying customers
- •Validate core value prop
- 1.Reach out to 50-100 people personally
- 2.Offer early-bird pricing
- 3.Schedule weekly feedback calls
- 4.Track what features they actually use
- 5.Reach $200-300 MRR
Phase 4 - Product-Market Fit
(Months 6-12)- •Reduce churn below 5%
- •Reach $1,000-2,000 MRR
- 1.Track churn religiously
- 2.Monthly user interviews
- 3.Build top 2-3 requested features
- 4.Remove unused features
- 5.Get 30-50 customers
Phase 5 - Marketing Engine
(Months 12-24)- •Build systematic acquisition
- •Reach $10K MRR
- 1.Write 50+ SEO blog posts
- 2.Launch affiliate program at 20-30% commission
- 3.Test Google Ads with $500-1,000
- 4.Build comparison pages
- 5.Create free lead-gen tools
Phase 6 - Scale
(Months 24+)- •Reach $50K+ MRR
- •Consider first hire
- 1.Double down on working channels
- 2.Test higher pricing tiers
- 3.Add churn-reducing features
- 4.Stay lean as long as possible
- 5.Hire only when bottlenecked
Generated: November 14, 2025
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