💰
Revenue
$1,000/mo
Timeline
3 months
🚀
Channel
Content Marketing
🎯
Difficulty
medium
💡 KEY INSIGHT

Building in public creates accountability that forces consistent execution while simultaneously generating the SEO content that drives organic discovery.

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How to Replicate This in 30 Days

30-Day Starter Plan
  • 1
    Week 1: Build MVP and launch blog with first update
  • 2
    Week 2: Test Twitter engagement and Reddit posting
  • 3
    Week 3: Launch small Google Ads test, publish strategy post
  • 4
    Week 4: Analyze early results, publish weekly update, adjust tactics

Growth Timeline

MONTH 0
Started 90-day challenge
MONTH 1
First paying customers
MONTH 2
Landed 400K subscriber YouTuber
MONTH 2
Hit $267 MRR
MONTH 3
Major pricing overhaul
MONTH 3
Achieved $1000 MRR target

How They Did Marketing

Marketing Flow

confirmed

Multi-channel testing with heavy emphasis on content marketing and build-in-public transparency. Weekly blog updates served triple duty: accountability, SEO, and customer education.

Content Marketing
SEO
Twitter/X
Reddit

Channel Breakdown

Content Marketing (Blog)50%

Weekly updates, strategy posts, product thesis content - primary growth engine

SEO / Organic Search25%

Long-tail keywords in creator economy space, topical authority building

Twitter/X15%

Distribution channel for blog content, community engagement

Reddit5%

Experimental testing in relevant subreddits

Google Ads5%

Small budget testing, not yet scaled

Key Tactics

  • Public goal-setting for accountability
  • Systematic 1-2 week channel tests
  • Rapid iteration based on customer feedback
  • Pricing experimentation

What Didn't Work

  • Paid ads remained in testing phase - not yet profitable
  • Some channels showed no traction in initial tests

Tools Used

G

Ghost or WordPress

Content

Visit Website
T

Twitter/X

Distribution

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R

Reddit

Distribution

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G

Google Ads

Paid Acquisition

Visit Website
S

Stripe

Payments

Online payment processing

Visit Website
G

Google Analytics

Analytics

Visit Website

Detailed Replication Blueprint

Foundation & MVP

(Months 0-1)
Objectives:
  • Build minimum viable product
  • Launch build-in-public blog
  • Set specific public goal
Steps:
  1. 1.Identify niche pain point in underserved market
  2. 2.Build simplest version that solves core problem
  3. 3.Set up payment infrastructure
  4. 4.Launch blog with weekly update commitment
  5. 5.Announce specific 90-day goal publicly

Channel Testing

(Months 1-2)
Objectives:
  • Test 5-7 acquisition channels
  • Land first 3-5 paying customers
  • Identify winning channels
Steps:
  1. 1.Allocate 1-2 weeks per channel for focused testing
  2. 2.Document results in weekly blog updates
  3. 3.Engage in Twitter creator economy community
  4. 4.Test Reddit in relevant subreddits
  5. 5.Run small Google Ads experiments
  6. 6.Offer early adopter pricing for feedback
  7. 7.Conduct customer development calls

Iteration & Scaling

(Months 2-3)
Objectives:
  • Double down on working channels
  • Refine product based on feedback
  • Optimize pricing
Steps:
  1. 1.Analyze which channels drove actual signups
  2. 2.Increase investment in top 2 channels
  3. 3.Implement customer-requested features
  4. 4.Conduct pricing overhaul based on perceived value
  5. 5.Scale SEO content production
  6. 6.Continue weekly transparency updates

Generated: November 15, 2025

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