How Aurelio Made $25000/Month
In technical markets, being non-technical is an advantage if you focus on solving UX problems that developers ignore—your 'weakness' becomes your differentiation.
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How to Replicate This in 30 Days
- 1Week 1: Choose your technical niche and identify 50 potential customers. Join 3-5 online communities.
- 2Week 2: Attend one local meetup or virtual event. Start conversations with 10 potential users about their tool frustrations.
- 3Week 3: Conduct 5-10 formal user interviews. Map out existing tools and specific UX gaps. Create comparison matrix.
- 4Week 4: Validate the opportunity. If users confirm they'd switch for better UX, begin recruiting technical co-founder or senior developer.
Growth Timeline
How They Did Marketing
Marketing Flow
Community-first strategy through WordCamps, transparent product development via Canny, and word-of-mouth in WordPress ecosystem. Zero paid ads.
Channel Breakdown
Primary go-to-market: 4-6 major events yearly plus local meetups
Public roadmap where users vote on features created viral engagement
WordPress agencies share tool recommendations in tight-knit community
Indie Hackers posts, transparent company practices as marketing
Key Tactics
- •Made product roadmap public via Canny
- •Created transparent salary grid for team
- •Attended WordCamps as primary distribution
- •Built in public with authentic sharing
What Didn't Work
- ✗Paid advertising (not attempted - would be ineffective in this community)
- ✗Complex feature competition (focused on UX instead)
Tools Used
Canny
Product Management
Linear
Project Management
GitHub
Development
Notion
Documentation
All-in-one workspace
Cloud Hosting
Infrastructure
Detailed Replication Blueprint
Foundation & Validation
(Months 0-3)- •Identify technical niche with UX gap
- •Validate problem with 20+ target users
- •Build community presence
- 1.Choose a developer community you can access (WordPress, Shopify, Webflow, etc.)
- 2.Attend 2-3 community events and join online forums
- 3.Conduct 20+ interviews with agencies/developers about tool frustrations
- 4.Map out existing tools and identify specific UX pain points
- 5.Confirm users would switch for better UX, not just more features
MVP Development
(Months 3-9)- •Build functional MVP
- •Hire technical talent
- •Get first 20-50 beta users
- 1.Hire senior developer or technical co-founder (not junior - you need architecture expertise)
- 2.Focus MVP on 2-3 core workflows that competitors make complicated
- 3.Build scalable infrastructure from day one (WordPress management requires this)
- 4.Create simple, intuitive UI as your main differentiator
- 5.Launch beta to 10-20 users from community connections
- 6.Iterate based on feedback before broader launch
Community Launch
(Months 9-15)- •Reach first 100 customers
- •Establish community presence
- •Hit $5-7k MRR
- 1.Present at 2-3 major community events (WordCamps equivalent)
- 2.Offer early adopter pricing to first 100 customers
- 3.Set up public roadmap using Canny or similar tool
- 4.Respond personally to every piece of feedback
- 5.Create content sharing your non-technical founder journey
- 6.Join and actively participate in community forums/Slack groups
- 7.Focus on agencies managing 10+ sites as ideal customers
Transparent Growth
(Months 15-24)- •Scale to 500+ customers
- •Build 3-5 person team
- •Reach $15-20k MRR
- 1.Make development process completely transparent via public roadmap
- 2.Hire second team member when hitting $7-10k MRR
- 3.Implement transparent company practices (salary grid, open metrics)
- 4.Attend 4-6 major events per year consistently
- 5.Build referral loops by making users feel invested in product direction
- 6.Create case studies with successful agency customers
- 7.Expand to 5-person team as revenue supports it
- 8.Focus on retention through high-touch user engagement
Generated: November 14, 2025
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