Buyer Guide
Website buying checklist
Use this checklist to validate public listing claims before inquiry or offer. This guide is educational commentary, not financial advice.
What to check before acting
Revenue historyProfit vs revenueTraffic sourcesTraffic concentrationMonetization modelAffiliate/program dependencyPlatform riskOwner workloadContent or product qualityCustomer concentrationAnalytics accessFinancial recordsReason for saleTransfer processGrowth opportunitiesRed flags
Numbers and quality
- Separate revenue from profit and verify expense assumptions.
- Check 6-12 month trends, not only one highlighted month.
- Look for concentration in one offer, customer, or platform.
Traffic and workload
- Validate source mix and durability of key traffic channels.
- Verify weekly workload and owner dependency.
- Ask what breaks if the current owner stops working.
Transferability and risk
- Confirm what assets, accounts, and data transfer at close.
- Review platform, policy, and supplier dependencies.
- Use public listing data as a starting point, not proof.
Red flags to slow down for
- Unclear analytics access or missing revenue evidence.
- Vague “passive” claims with high hidden operator workload.
- Recent spikes without clear explanation or retention context.
Seller links
Buyer links
Marketplace links
Apply this checklist to live listings
Compare listings with a sober verification lens before unlocking, inquiring, or offering.