Youtube Automations
by Wanner Aerts
Making a living with Youtube Automations
Wanner Aerts
Creator spotlight
Clips powering the creator playbook
Source Videos
You pour your heart into every video, but the struggle to stand out feels relentless. What if you could transform your passion into a thriving channel by mastering the art of captivating thumbnails, emotional storytelling, and strategic automation? By embracing these powerful tools, you’ll not only capture your audience’s attention but also unlock the freedom to create consistently, turning your dreams into a sustainable reality.
Top Insights
Fresh takeaways from the transcript
Thumbnails are crucial for attracting viewers; a compelling thumbnail can significantly increase click-through rates, making it the most important aspect of video packaging.
Understanding the algorithm is essential; channels with more views than subscribers indicate they are performing well in the algorithm, which can guide content creation.
Using controversial or emotional elements in thumbnails can drive higher engagement, as seen with a channel that gained millions of views by leveraging emotional imagery.
Building a network through courses can enhance visibility and create opportunities, as 90% of income can come from YouTube while courses provide valuable connections.
Identifying niches involves researching trending topics and analyzing successful channels to find gaps in the market, which can lead to profitable content ideas.
Creating content that resonates with viewers requires understanding their interests and emotions, allowing for tailored video topics that capture attention.
The initial phase of content creation should focus on video titles and thumbnails before production, ensuring that the clickability is prioritized.
Frameworks Explained
Systems built from the transcript
Action Plan
DAILY — Engage with your audience by responding to comments on your latest video to build community and increase viewer loyalty.
DAILY — Monitor viewer satisfaction metrics on your existing videos to inform future content decisions and improve audience retention.
WEEKLY — Post one high-quality video each week for the next month to build your audience and maintain engagement.
WEEKLY — Analyze the performance of your last 5 videos to identify trends and successful content types, ensuring your strategy aligns with viewer preferences.
WEEKLY — Research and identify three trending topics in your niche to create content around, keeping your channel relevant and appealing.
SYSTEM — Create a content calendar in Notion to organize and plan your video uploads for the next month, ensuring consistent posting.
SYSTEM — Set up a Trello board to manage your video production workflow, outlining each step from scripting to editing for streamlined processes.
SYSTEM — Document your content creation process in a Notion database to ensure consistency and efficiency in future projects.
Systems & integrations
Tools Used
Workflow Timeline
Step-by-step flow
Step 1
1. Research trending topics to identify potential niches.
Step 2
2. Create compelling thumbnails that attract clicks.
Step 3
3. Monitor performance and adjust thumbnails based on engagement.
Step 4
4. Hire team members for content production and editing.
Step 5
5. Document processes for consistency in content creation.
Step 6
6. Research trending topics in your niche.
Step 7
7. Use AI tools to generate scripts based on those topics.
Step 8
8. Hire freelancers for editing and voiceovers.
Step 9
9. Monitor analytics to assess video performance.
Step 10
10. Adjust content strategy based on performance data.
How the playbook was built
Replication Guide
STEP 1**Research Trending Topics:** Spend a few hours using tools like Google Trends and social media platforms to identify three trending topics in your niche
This foundational research will inform your content strategy and ensure your videos are relevant and appealing to your audience.
STEP 2**Set Up Your Content System:** Create a Notion workspace with three databases—Content Ideas, Publishing Calendar, and Performance Metrics
This centralized hub will help you organize your thoughts, plan your uploads, and track the performance of your videos efficiently.
STEP 3**Create a Content Calendar:** Use your Notion workspace to outline a content calendar for the next month, scheduling one high-quality video each week
This structured approach will keep you consistent and help maintain audience engagement over time.
STEP 4**Design Compelling Thumbnails:** Spend time creating eye-catching thumbnails using tools like Canva or Adobe Spark
A well-designed thumbnail can significantly increase your click-through rate, so ensure it reflects the content and stands out in search results.
STEP 5**Generate Video Scripts with AI:** Utilize AI tools like ChatGPT or Jasper to generate scripts based on your researched topics
This will save you time and help you create engaging content that resonates with your audience.
STEP 6**Hire Freelancers for Production:** Consider hiring freelancers from platforms like Upwork or Fiverr for video editing and voiceovers
This delegation allows you to focus on content creation while ensuring your videos are polished and professional.
STEP 7**Document Your Content Creation Process:** Create a detailed guide in your Notion workspace outlining each step of your content creation process, from scripting to editing
This documentation will ensure consistency and efficiency in future projects.
STEP 8**Monitor Analytics and Viewer Satisfaction:** After posting your videos, keep an eye on performance metrics using YouTube Analytics or similar tools
Assess viewer satisfaction and engagement to inform your content strategy and improve audience retention.
STEP 9**Analyze Recent Video Performance:** Review the performance of your last five videos to identify trends and successful content types
This analysis will help you align your future content with viewer preferences, maximizing engagement.
STEP 10**Engage with Your Audience:** Dedicate time to respond to comments on your latest video
Engaging with your viewers builds community and increases loyalty, encouraging them to return for future content.
STEP 11**Adjust Content Strategy Based on Data:** Use the insights gained from your analytics to refine your content strategy
Make data-driven decisions to adapt your topics and formats, ensuring your channel remains relevant and appealing.
STEP 12**Refine Your Production Workflow:** Set up a Trello board to manage your video production workflow, outlining each step from scripting to editing
This will streamline your processes and help you stay organized as you scale your content creation efforts.
Key Quotes
Highlights worth sharing
“Thumbnails are the most important part.”
“YouTube is my version of school.”
“If you want to make anywhere from $3,000 to $10,000 a month within 12 months, YouTube search is the best possible business you can start.”
“You need to go to specialized people that read into this.”
“You have to simplify it before making it more complicated.”
“YouTube automation is running channels without making the video content yourself.”
“The more evergreen your content is, the more views will start counting up and the more profit you will generate.”
“Investing money into hiring skilled people is crucial because there are a lot of scammers out here on YouTube.”
“Building a profitable business preferably within 3 months normally takes 6 months and can even take as long as 12 months.”
“Your YouTube channel is the exact same as owning a property; advertisement is the same as rental income.”
Key Takeaways
Thumbnails are your first impression; they can make or break your video's success. By incorporating emotional imagery and bold text, you can evoke curiosity and drive clicks. Spend time designing and testing different thumbnails to see which ones yield the highest click-through rates, and iterate based on performance data.
Understanding YouTube's algorithm is like having a roadmap to success. Channels with more views than subscribers are thriving because they create content that resonates with viewers. Analyze your own metrics to identify what works, and tailor your content strategy to focus on those winning elements to improve your visibility.
Emotional storytelling keeps viewers engaged and coming back for more. By structuring your videos with a clear hook, tension, and payoff, you can create a narrative that resonates deeply. Experiment with different storytelling formats to find what captivates your audience and encourages them to watch until the end.
Automation can free up your creative energy. By hiring a team for editing and production, you can shift your focus from mundane tasks to strategy and growth. Establish clear processes for content creation to maintain quality while scaling your output, allowing you to produce more videos efficiently.
Creating evergreen content is like planting seeds for future income. These videos can continue to generate views and revenue long after their release. Research topics that have lasting appeal and align with your niche, ensuring that your content remains relevant and profitable over time.
Networking through courses can unlock new opportunities for growth. By building relationships with fellow creators and industry professionals, you can tap into valuable resources and referrals. Consider offering courses or workshops to establish your authority and create a community that supports your projects.
Regularly analyzing your competitors can provide insights into what works in your niche. By studying their successful strategies, you can identify gaps in the market and create spin-offs of viral content. Use this knowledge to inform your own content creation, ensuring that you stand out while meeting viewer demand.
Investing in high-quality editing can drastically improve viewer retention. Well-edited videos keep audiences engaged and increase the likelihood of them returning for more. Allocate a budget for skilled editors who can elevate your content, and track how these improvements impact your channel's performance.
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